About Us

Kapil Times was launched in 2000 and became an independent urban youth IIK Collection & Edinaro brand in 2015. Since then, it has carved a niche for itself with Women Wrist Watches, Men Wrist Watches, Sports Wrist Watches, Smart Wrist Watches, Wall Clock & Watches Accessories that are both fashionable and affordable. Kapil Times extended its footprint in 2015 with Online Shopping MArket Places. Kapil Times retails across the nation through 12 Online Market Places. Today, the brand has successfully notched up the title of being the most loved youth fashion brand in the country.

If Kapil Times was to be described in a single word, ‘Irreverent’ would be it. Not the insolent, sacrilegious or rude variety, but more the cheeky anti-authoritarian kind. This is evident in the brand’s edgy, provocative and tongue-in-cheek advertising. A brand that questions everything, pushes boundaries, constantly re-invents and never strays near the beaten path. Kapil Times has earned the tag of being ‘Effortlessly Cool’. For them it boils down to not taking things too seriously, they flip the bird at having to be acceptable and smile sardonically in the face of all the haters. Stemming from the need to keep their audience engaged and at the edge of their seats, Kapil Times has developed the innate ability to switch tracks and constantly reinvent. The brand is ‘Unpredictable’, and always has a trick up its sleeve. The ideal of being ‘Eternally Young’ is a concept that Kapil Times identifies with and lives by, every day. It is straddling that thin red line between adolescent and adulthood and it is staying right there. Kapil Times’s permanent subscription to the fountain of youth is an integral base in its DNA strand as progression is infinite when you are forever young.

Kapil Times’s Positioning

Kapil Times has owned renouned brands IIK Collection & Edinaro are India’s foremost youth accessories brand. It is sporty and coed. It believes that it is all about range and delivers just that in almost ungodly quick cycles. The brand stays focused on its audience and delivers what they want before they even know they want it. Kapil Times is accessible and owns the playing field. It is not cheap, just affordable. It is not just about fashion but rather, lifestyle. It does not make products that are meant to be collectibles or those that will turn into heirlooms. It does not just make watches. It is not the manufacturer of tween gear. Kapil Times accessorizes the youth… it makes what is their war paint and marks of individualism; it represents, articulates and stands for all they have to say. Move On.

It’s Kapil Times’s philosophy, its mantra, its battle cry. This simple phrase is the expression of the way the brand thinks, operates, communicates and works. It’s a blueprint for all that is Kapil Times.

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